Search Engine Optimization (SEO)

by admin
May 21st, 2009

What is search engine optimization?

SEO is the process in which your website undergoes redevelopment to more effectively communicate your keywords to search engines. Optimizing your website enables it to rank higher on major search engines. Search engines rank websites based on two major factors: unique content that contains pertinent keywords, and link popularity – the number of quality incoming links to your website. Other important factors that determine your ranking with search engines are the architecture of the site, the visibility of your content, its underlying code and how natural your site appears to the engines.

Initial Consultation & Keywords

As the initial step of SEO, one of our analysts will review your website and identify which areas need optimization to make the site search engine friendly. We will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry.

Website Optimization

The optimization engineer will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags.

Link Development

The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:
• One-way links from directories and other related sites
• Fee-based directory submissions

Submission

After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.

Additional services:

• Facebook profile creation
• Myspace  profile creation
• Blog creation

We will install a Blog for you and we will design it to have the same look and feel as your website. The Blog is search engine friendly. You can add articles in the Blog by yourself. It is good that you add a new article every week. Search engines like websites that are updated regularly. You should use your keywords in the text of your articles. If you want you can hire us to write the articles for you.

If you are interested in having MivaDesign optimize your website, click here to request a quote.

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